April 19, 2022

Partnering with Audible Magic to deliver global music rights administration services to the Metaverse

BMAT Music Innovators teams up with Audible Magic to deliver a world-class rights and royalty administration service to Digital Service Providers.

Music licensing is quickly evolving with the rapid technological advancements in social media, fitness, gaming, podcasts, live streaming, NFT platforms, and other Web 3.0 applications. Rights administration vendors need to keep pace with the ever-changing needs of these emerging DSPs. The partnership between BMAT and Audible Magic combines the industry-leading capabilities of both companies in content recognition, content fulfilment, data matching, royalty and claims reconciliation, machine learning, and copyright expertise.

The administration of music licenses worldwide requires scalable and flexible technology solutions combined with a global view of music rights to ensure DSPs and rightsholders can effectively work together to deliver outstanding music experiences around the world. This partnership lets users listen to the music they want and how they want it while artists, songwriters, and other rights holders are correctly paid.

“I am excited that we have found such a complementary partner in BMAT. Managing music rights requires different approaches from territory to territory. The partnership combines our strengths to bring creative music delivery and licensing models to the market. BMAT’s capabilities are a key part of Audible Magic’s ability to provide platforms with a single point of contact to use music in territories worldwide seamlessly.”

Vance Ikezoye, President and CEO of Audible Magic

Audible Magic, known for its Emmy award-winning automated content recognition services, has added the world’s most extensive music catalogue in the last year consisting of over 100 million tracksmusic fulfilment, and rights administration to its capabilities. Platforms that provide music-based experiences, whether it is user-generated content (UGC) on social media or virtual experiences in the metaverse, can engage one vendor, Audible Magic, to help power those experiences to end-users no matter their location.

“We’re delighted to partner with Audible Magic to support and enhance the processes behind music usage for various platforms. Their turnkey services of music delivery and identification, as well as relationships with record labels combined with our understanding and associations with publishers, CMOs, and PROs will enable platforms to better manage music licenses and reputation within the creators’ community.”

Jakue López Armendáriz, VP of Digital at BMAT

“This partnership will be a net positive for both music creators and businesses since it’ll make it much easier for new platforms to include music in their services while ensuring that creators get paid accurately and fairly.”

Dani Balcells, Regional Manager for North America at BMAT

BMAT works with all industry players to amplify the value of music, including over 100 Collective Management Organisations and Performance Rights Organisations from all around the world. As part of their mission to index all music usage and ownership data, BMAT fosters a thriving relationship between DSPs, CMOs, publishers and creators, at both operational and business levels.

Get in touch with us to see how you could become a better player and payer.


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