“Using Vericast is essential to our daily workflow, not just for tracking usage but for monitoring A&R trends and which clients have used The Nerve music – when, where and how. The data helps us identify unreported usage, which we cross-check with PRO statements to potentially take action, such as chasing cue sheets, looking in suspense accounts, and using BMAT data as evidence for PROs or licence fee claims.
Vericast is a safety net to catch usage and collect revenues for both us and our writers – the essential 3rd wheel to any sync publishing business. Not using it would be detrimental to revenues and stakeholders.”