The Women of BMAT

BMAT women make the BMAT world go round. According to a selection of major tech companies’ 2018 diversity reports, women made up between 26% and 43% of employees, with a much lower percentage of women in actual tech roles. Living between both the music and tech worlds, BMAT is working on changing the tune of…

Music Tracking: Songs From the City

We used our music tracking technology and our 80 million track database to see which places are being sung about most around the world. Our addiction to music tracking data made us wonder which cities are most sung about. We have the curiosity, the tools and now an Instagram account to share our findings. Elvis…

Audio Fingerprinting — How We Identify Songs

Our motto is “We hear everything everywhere and tell everyone who wants to know.” Something we don’t mention so often but we feel equally proud of is how we do it: audio fingerprinting. It’s literally our identity sign, the system that allows us to identify 52 years of audio against 60M sound recordings every day….

Our Colours Are a Soundtrack

BMAT Music Innovators revolves around music. She’s the reason for our existence. Now, she’s also the reason behind our brand colours. Our web, our catalogues, our blog and our newsletter, they all shine at certain light frequencies, the colours of BMAT. In our first How we built our brand we explained the story behind our logo,…

How We Built Our Brand – Part 1: Our Logo is a Gig

Everyone, everything, every brand, has its own personality. Personality builds on values and beliefs and maps out through everything you do, everything you say and everything you show. BMAT was founded on the strong belief that our technology and passion as innovators could help artists get the recognition they deserve. This is the story of…