How Venues Turn Into Revenues

After a night out on the town, we decided to research how music identification systems used in venues  impact the revenue generated. Results show that music played at venues increase the industry’s long-tail and provide a significant source of income for indie and non-mainstream artists. Some weeks ago we held our last quarterly session, a deep-rooted…

Music Tracking: Songs From the City

We used our music tracking technology and our 80 million track database to see which places are being sung about most around the world. Our addiction to music tracking data made us wonder which cities are most sung about. We have the curiosity, the tools and now an Instagram account to share our findings. Elvis…

Our Colours Are a Soundtrack

BMAT Music Innovators revolves around music. She’s the reason for our existence. Now, she’s also the reason behind our brand colours. Our web, our catalogues, our blog and our newsletter, they all shine at certain light frequencies, the colours of BMAT. In our first How we built our brand we explained the story behind our logo,…

How We Built Our Brand – Part 1: Our Logo is a Gig

Everyone, everything, every brand, has its own personality. Personality builds on values and beliefs and maps out through everything you do, everything you say and everything you show. BMAT was founded on the strong belief that our technology and passion as innovators could help artists get the recognition they deserve. This is the story of…