How Venues Turn Into Revenues

Music identification impacts the artists’ revenues. After a night out on the town, we decided to research how music identification systems used in venues impact the revenue generated. Results show that music played at venues increase the industry’s long-tail and provide a significant source of income for indie and non-mainstream artists. Some weeks ago we held…

The World of Sound Effects

Sound effects in song production could eventually lead to misleading identifications. When we started to develop our audio fingerprinting technology, we made sure it worked with every sound we recorded but we still had a way ahead to delve into its nuts and bolts and overcome some of the oddities of our industry. This leads us…

Audio Fingerprinting — How We Identify Songs

Audio fingerprinting is the process of digitally condensing an audio signal, generated by extracting acoustic relevant characteristics of a piece of audio content. Our motto is “We hear everything everywhere and tell everyone who wants to know.” Something we don’t mention so often but we feel equally proud of is how we do it: audio…

Our Colours Are a Soundtrack

BMAT Music Innovators revolves around music. She’s the reason for our existence. Now, she’s also the reason behind our brand colours. Our web, our catalogues, our blog and our newsletter, they all shine at certain light frequencies, the colours of BMAT. In our first How we built our brand we explained the story behind our logo,…

How We Built Our Brand – Part 1: Our Logo is a Gig

Everyone, everything, every brand, has its own personality. Personality builds on values and beliefs and maps out through everything you do, everything you say and everything you show. BMAT was founded on the strong belief that our technology and passion as innovators could help artists get the recognition they deserve. This is the story of…